Strategy Vs Tactics

While these two words, “strategy” and “tactics” appear to have the same meaning. Do not be fooled. The results attained from implementing strategies compared to tactics can differ a lot. Especially for those involved in business, profits can actually be maximized with a strategy that optimizes the correct blend of marketing tactics.

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Popularity: 100% [?]

Traffic Explosion…NOT!

Ok here I was minding my own business, working on the stuff that needs to get DONE. Which is plenty actually. And well I got slightly distracted and chanced upon this website/blog. I have no intention of being mean here but pardon me for this just in case you get offended.

The author talked about how his website konked out under the tremendous traffic it was getting. And there I was using the SEOQuake Plugin (www.seoquake.com) on my browser which returns me parameters like Pagerank, Alexa ranking etc. And I was point blank staring at an Alexa ranking of 900k.

I know Alexa ain’t the holy grail of web traffic estimation but it cannot be that far off, can it? So I wasn’t too sure what the author was talking about. So this was what I gathered…

1) He’s on a really lousy webhost that cannot take the pressure of a few visitors (Right…)

2) Alexa is broken and lying through its teeth (Right…)

3) He’s lying through his teeth and hopes nobody notices it (DUH!)

4) Or he’s talking about another website that he owns. Though the question remains, if he is selling traffic generation tactics, why can’t he employ the same tactics on his current website?

If you cannot stand the suspense, you can view the blog post at
http://trafficsecretsreport.com/blog/?p=24

But if point 3 is really true. It really irks me to see what some people will do just to earn a quick buck online. Lying and all that probably happens alot on the internet but I guess somehow I’ve been lucky enough not to be conned.

Anybody else faced similar experiences like this before?

Popularity: 8% [?]

The Next Internet Millionaire Episode 2

The 2nd Episode of The Next Internet Millionaire is out. The expert featured in this episode is Armand Morin. Be sure to catch it free at The Next Internet Millionaire

Next Internet Millionaire Episode 2

Popularity: 7% [?]

Joel Christopher’s Master ListBuilder Fun Shop in Singapore

Firstly, this isn’t a plug to sell you something so that I can earn a quick buck. I don’t really earn my money promoting affiliate programs. But just thought this might interest you if you’re around Singapore in Oct.

Joel Christopher aka The Master List Builder will be coming to Singapore this October and he’d be organizing a 3 day workshop called “Master ListBuilder Live, Interactive, Hands-On Fun Shop” on October 5, 6, & 7, 2007. Just in case you haven’t heard of Joel Christopher, here are some names who have attended his MLB Fun Shops and whom he has done JVs with:

  • John Reese
  • Armand Morin
  • Willie Crawford
  • Alex Mandossian
  • Mike Litman
  • Jason Potash
  • Joe Vitale
  • Ted Nicholas
  • Terry Dean

I’m pretty sure you know how valuable it is to create a HUGE and RESPONSIVE email list of subscribers. So I shall not dwell on the topic of list building here. But what Joel Christopher promises is a hands on, interactive, step-by-step workshop where you have your laptops on the spot to work through the exercises. After all experts say that you learn the most when you are involved in the task at hand.

Here’s a quick preview of what you can expect from the workshop…

So if you are anywhere interested, you might want to hurry and check out the details at Master ListBuilder Fun Shop or by Clicking HERE as Joel is offering a 1 for 1 special until 31st August 2007.

Yups its an affiliate link and it pays out 10% commission. But here’s what I’ll do.

If you clear your cookies and buy through my link. I’ll just simply rebate you the 10% after I’m paid the commission, reason being that I’m not promoting this to earn anything. But more so for your benefit. And of course if you’re in Singapore, we can most certainly catch up over coffee before or after the workshop. Just drop me an email at alvin (at) alvinhuang.com after making payment and we’ll work out the rebate details. =)

Popularity: 9% [?]

Seth Godin Marketing Delights

Since it’s nearing the end of the week, I thought you would like to spend it on something more interactive than merely reading something off a blog.

Check out Seth Godin’s Video below where he talks about the importance of building a product that is remarkable and marketing it to your target audience to stand out in today’s cluttered market place. Guidelines to develop a remarkable product include:

  • Exceptional Design
  • Avoid Safe (Safe is the new risky)

Enjoy…

Popularity: 11% [?]

Boosting Online Profits Through Strategic Synergy

We are constantly faced with numerous money making opportunities online everyday, its amazing how one always chances upon “The Next Big Thing” or the latest cutting edge marketing method.

What this does to majority of us is that it throws us off track, derailing us from finishing up the current project that we are working on, or pushing its deadline back considerably. Face it! I’m willing to bet $100 that this is a bad habit that you have, and if you don’t have it. You are probably wildly successful and don’t need my $100 anyway.

What is Strategic Synergy all about?

Strategic Synergy is something that probably nobody talks about, because it is simply common sense. But yet we see so many people not following it. And those adopting it simply get more out of their time and valuable resources.

Synergy is defined as:

The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects.

Strategic Synergy

So how does this apply to your online business or any business for the matter? Strategic Synergy is simply building your online businesses to complement each other. You can apply this through either vertical or horizontal growth of your online businesses. Let me present some examples to better illustrate this point

Vertical Growth would mean growing your sales funnel and adding higher/lower (depending on where you started out) priced items to cater to your particular niche.

So you simply dig deeper into your niche to offer them a range of products at multiple price points which provide better and bigger value at the higher price points. Product creation in this instance would be much faster as you should be well versed in your niche. And each additional product produced for your niche further entrenches you in the prospect’s mind that you are the leading authority of this field

If you think about it hard, every niche business can actually be grow vertically to offer more value to your customers. There are so many ways that you can do this to milk the remaining change from your customers. The list below is not exhaustive but here are some ideas of what you can offer:

  • eReports
  • eBooks
  • Physical book (try lulu.com or cafepress.com)
  • Audio Packages
  • Dvd/Video Packages
  • Membership sites
  • Seminars
  • Coaching

Example:
Eben Pagan (David DeAngelo) started out doubleyourdating.com with his ebook, then the advanced course, dvds and then seminars and so on and so forth.

Besides vertical growth, you can expand further through horizontal growth.

Horizontal Growth would mean expanding into related niches around your core niche. Besides the usual marketing methods you would need to adopt, this would allow you to draw strength from the equity/list/brand (whatever!) from your core niche. Hence there is synergy between your niches. Do this many times enough and you will have a whole network of niches all supporting each other. Relevant backlinks and what not. You get the drift.

Example:
Check out one of Bradley Thompson’s websites at www.selfgrowthgiveaway.com/giveaway/

Those websites providing gifts there all below to the same network and each of them can hold their own fort in their own specific niche. And of course they all come under the self-improvement umbrella.

Or David Tang with the products he has created.

ArticlePostRobot.com
A software that semi-automates unique articles to be submitted to different article directories to prevent duplicate content penalties.

ContentRewriterPro.com
A software to assist rewriting of articles to create different unique content fast.

ContentAssistant.com
A software to create unique content quickly & easily even if you don’t know much about the topic.

VideoUploadPro.com
A software to upload your videos to Multiple Sites Automatically.

ArticleAware.com/linksubmission/
A service providing manual submissions of your websites to directories

So what you can clearly see is that David Tang creates products/services which greatly helps one in speedy submissions, be it for your articles, videos or websites. And he creates supporting products for these products. I would not be surprised if he later went on to create a software to assist in creating unique videos from scrapping other videos online. So as to supplement his VideoUploadPro Sofware.

Hence for whichever niche/market that you have decided to move into, seek to grow it vertically or horizontally. Do not (TRY not to) go into other unrelated niches if:

  • Your hands got itchy and you just had to start something new.
  • It seemed like the next big thing that some guru said
  • You got greedy and it seemed like a good profit opportunity. (Probably good for short-term cashflow but not as a sustainable long-term business)
  • You got bored of your niche
  • Your current niche is profitable

While all this seems like pure common sense, you will find that some Gurus or people out there jump from project to project. An article writing membership side, another list building software site etc. Can they still make money? Yeah but probably with more work then if they concentrated on expanding and growing the network within their core niche first.

Well of course a minority of you have enough contacts/firepower to startup all these multiple projects and still make a ton of money. But for the newbies to average joes, this strategy will save you time, money and assist you in being successful faster. So remember to keep strategic synergy in mind whenever you start a new business project.

Popularity: 25% [?]

Article Directory List - Free Resource

Shane from the warrior forum compiled an Article Directory List which I thought will be useful for you if you are heavy into article marketing (or Bum Marketing).

He listed them according to their page rank and listed down the exact login or submit URLs. So it’d save you a lot of time if you are heavy into article marketing. And of course its free.

Click here to Gain Access to it

Popularity: 9% [?]

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