We are constantly faced with numerous money making opportunities online everyday, its amazing how one always chances upon “The Next Big Thing” or the latest cutting edge marketing method.
What this does to majority of us is that it throws us off track, derailing us from finishing up the current project that we are working on, or pushing its deadline back considerably. Face it! I’m willing to bet $100 that this is a bad habit that you have, and if you don’t have it. You are probably wildly successful and don’t need my $100 anyway.
What is Strategic Synergy all about?
Strategic Synergy is something that probably nobody talks about, because it is simply common sense. But yet we see so many people not following it. And those adopting it simply get more out of their time and valuable resources.
Synergy is defined as:
The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects.

So how does this apply to your online business or any business for the matter? Strategic Synergy is simply building your online businesses to complement each other. You can apply this through either vertical or horizontal growth of your online businesses. Let me present some examples to better illustrate this point
Vertical Growth would mean growing your sales funnel and adding higher/lower (depending on where you started out) priced items to cater to your particular niche.
So you simply dig deeper into your niche to offer them a range of products at multiple price points which provide better and bigger value at the higher price points. Product creation in this instance would be much faster as you should be well versed in your niche. And each additional product produced for your niche further entrenches you in the prospect’s mind that you are the leading authority of this field
If you think about it hard, every niche business can actually be grow vertically to offer more value to your customers. There are so many ways that you can do this to milk the remaining change from your customers. The list below is not exhaustive but here are some ideas of what you can offer:
- eReports
- eBooks
- Physical book (try lulu.com or cafepress.com)
- Audio Packages
- Dvd/Video Packages
- Membership sites
- Seminars
- Coaching
Example:
Eben Pagan (David DeAngelo) started out doubleyourdating.com with his ebook, then the advanced course, dvds and then seminars and so on and so forth.
Besides vertical growth, you can expand further through horizontal growth.
Horizontal Growth would mean expanding into related niches around your core niche. Besides the usual marketing methods you would need to adopt, this would allow you to draw strength from the equity/list/brand (whatever!) from your core niche. Hence there is synergy between your niches. Do this many times enough and you will have a whole network of niches all supporting each other. Relevant backlinks and what not. You get the drift.
Example:
Check out one of Bradley Thompson’s websites at www.selfgrowthgiveaway.com/giveaway/
Those websites providing gifts there all below to the same network and each of them can hold their own fort in their own specific niche. And of course they all come under the self-improvement umbrella.
Or David Tang with the products he has created.
ArticlePostRobot.com
A software that semi-automates unique articles to be submitted to different article directories to prevent duplicate content penalties.
ContentRewriterPro.com
A software to assist rewriting of articles to create different unique content fast.
ContentAssistant.com
A software to create unique content quickly & easily even if you don’t know much about the topic.
VideoUploadPro.com
A software to upload your videos to Multiple Sites Automatically.
ArticleAware.com/linksubmission/
A service providing manual submissions of your websites to directories
So what you can clearly see is that David Tang creates products/services which greatly helps one in speedy submissions, be it for your articles, videos or websites. And he creates supporting products for these products. I would not be surprised if he later went on to create a software to assist in creating unique videos from scrapping other videos online. So as to supplement his VideoUploadPro Sofware.
Hence for whichever niche/market that you have decided to move into, seek to grow it vertically or horizontally. Do not (TRY not to) go into other unrelated niches if:
- Your hands got itchy and you just had to start something new.
- It seemed like the next big thing that some guru said
- You got greedy and it seemed like a good profit opportunity. (Probably good for short-term cashflow but not as a sustainable long-term business)
- You got bored of your niche
- Your current niche is profitable
While all this seems like pure common sense, you will find that some Gurus or people out there jump from project to project. An article writing membership side, another list building software site etc. Can they still make money? Yeah but probably with more work then if they concentrated on expanding and growing the network within their core niche first.
Well of course a minority of you have enough contacts/firepower to startup all these multiple projects and still make a ton of money. But for the newbies to average joes, this strategy will save you time, money and assist you in being successful faster. So remember to keep strategic synergy in mind whenever you start a new business project.
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