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All of the definitions on this page are an internal anchor that link to themselves, thus if you wanted to link at the "Bum Marketing" definition on this page you would scroll down to "Bum Marketing" and click on it. Then in the address bar you would see http://www.alvinhuang.com/glossary/#bum-marketing which links directly to that defintion.
A
AD COPY
The writing for an ad that you do, effective ad wording will get you more clicks and sales.
AD TRACKER
A tool or software which allows you to track the ROI (Return On Investment) of your links, autoresponders, pay per click campaigns, popups, articles, affiliates, reports, banners, ebooks, salescopy and even offline ads.
ADSENSE
A Google program, where you can add ads to your site, and get paid when visitors click on the ads.
ADVERTISERS
The people who are actively placing ads to get sales or visits, you put your ads on publishers' sites.
ADWORDS
A Google program where you can pay to advertise your site and products. You only have to pay for clicks on your ads. These are the ads that are on the right side of the page when you Google a search term.
AFFILIATE
Someone who promotes a product in between the merchant and the end customers to earn a commission for referring clicks, leads, or sales.
AFFILIATE LINK
A link including a piece of special code that is provided to an affiliate for the purpose of tracking referrals.
AFFILIATE PROGRAM
Revenue sharing program where an affiliate receives a portion of income for delivering sales, leads, or traffic to a merchant.
ALEXA
This site rates sites on the Internet by popularity. Available at www.Alexa.com
ANONYMOUS FTP
Logging in to a site to transfer files without supplying a specific username and password.
APPLET
A small program, written in Java, that is inserted in an HTML page. Applets, unlike full Java programs, can't use the local computer's files, modems, printers, etc. or communicate with other computers - only the computer which sent the applet.
APPLICATION SERVER
Software run from a Server to manage how other software is made available on a network. This enables more efficient use of resources e.g. memory and database access.
ARTICLE MARKETING
The process of submitting articles to article directories, with your resource box included, to generate free traffic to your site, and increase page rank.
AUTO-RESPONDER
A program that responds automatically to sign ups for newsletters, ecourses, ezine etc. You can equip it with several messages to be sent at predetermined time increments.
B
BANDWIDTH
The amount of space you have in your hosting package that can be used by visitors to your site. For instance each visitor you get uses up so many bytes when they open your page. You only get so many of these bytes to use each month.
BANNER ADVERTISING
A network of site owners participate to exchange or barter banner ads displayed on their sites using a predetermined exchange rate.
BASIC RESELL RIGHTS
When you get resell rights you are able to sell the product to others, but those buying from you will not be able to sell it.
BLOG
A blog or web log is a web site made up of short, frequently updated posts written by the web site owner otherwise known as a blogger. Blogging initially started off as a personal way to share one's thoughts & ideas either publicly or privately online. However in recent things, there has been a rise of corporate blogs and people setting up blogs to earn money.
BOOKMARKING
Social bookmarking is a new way of saving favorites by adding them to a site where others can see them and share theirs. This can be an effective way to get traffic.
BROWSER
Short for Web Browser; it's the tool (program) that allows you to surf the web. You probably used your Web Browser to locate this page. The most popular Web Browsers right now are Mozilla Firefox and Internet Explorer.
BUM MARKETING
Coined by Travis, this is article marketing to advertise your affiliate links and sites. You pick a product, get the link, write articles, and submit them. You can visit Travis's website at www.bummarketingmethod.com
BUSINESS PLAN
A business plan is a series of steps listed with all of your goals as to what you are going to do to become successful in your business.
Tip- This is a must have for Internet Marketing. Set out your goals and plans for the present and future for your online business.
C
CAMPAIGN
The process of the work you are involved in to advertise a particular site, service, or product.
CAMTASIA
A popular video making software, especially useful for making video of what you are doing on your computer. You can get it from www.techsmith.com
CGI
Common Gateway Interface. Rules which define that way that communication between a Web Server is done. Any software which handles complies with this CGI standard may be a CGI program.
CLICKBANK
One of the most popular marketplaces that sells and focuses on digital products, e-books, and software, it contains affiliate links to these products to give you the chance to make money. http://www.Clickbank.com
CLICK-THROUGH
The action when a user clicks on a link.
CLICK-THROUGH RATE (CTR)
Percentage of visitors who click-through on a link to visit the merchant's web site. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). Usually used as a measure of determining the success of an online advertising campaign
CONVERSION RATE
The rate of how many visitors to your merchant's sites turn into customers. Example – If you’re making 1 sale for every 100 visitors, that’s a 1% conversion ratio.
COPYWRITING
Copywriting is the act of writing to persuade someone to take an action or to adopt a way of thinking. Copywriting exists everywhere, both offline and online.
CPANEL
Many hosts have you log into a cpanel site to control your files, and site information. Control Panel for hosting.
COST PER CLICK (CPC)
This is how much you will pay each time someone clicks on your ads, links, or text when using an ad buying program.
CSS
Many sites are now being written in css, instead of html. It stands for cascading style sheets. There are usually many of these that control different parts of the page, and one that brings it all together.
D
DEDICATED HOSTING
This kind of hosting is where a certain part of the hosting company's space is given only to you for your specific site or domain.
DIRECT LINKING
Where your link for an affiliate program is linked from an ad, article, or other form of advertisement to the merchant's site. Not as effective as having a landing page in between that pre-sells.
DIRECTORY
A web directory is where a lot of sites are posted and put into categories to make it easy for people to find the sites. These are sometimes used to get back links.
DOMAIN NAMES
This is the name of your site. Ex: newbies.com, newbies.info, newbies.net. Visit Namecheap.com to get your own domain name.
DOMAIN NAME SYSTEM (DNS)
The Domain Name System is how Internet domain names (such as 'mydomain.com') are converted to IP numbers by the DNS Servers.
E
E-COURSE
A series of informational e-mails or lessons based on teaching you a specific topic.
EMAIL MARKETING
The concept of sending your customers/subscribers newsletters and salesletters using email. Email marketing is now commonly used in the commercial industry and home based business industry because of it is critically more cost-effective than traditional printed direct mail and subscribers are able to receive incoming emails almost instantly.
EMAIL SIGNATURE (OR SIG FILE)
Signature option allows for a brief message to be imbedded at the end of every email that a person sends.
EZINE
An online magazine. Also known as – Electronic magazine.
F
FANTASTICO
A script installer that is run on different hosting accounts usually through c panel. It helps you to easily install blogging, content, carts and other popular scripts on your domain, with the click of a button.
FFA (FREE FOR ALL)
Just as it says, this means the information, or product, or service is free for everyone who wants it.
FLASH
A popular way of setting up a website, where pictures and graphics and words are often moving, colorful, and more interesting to look at.
FORUM
An online discussion group, where participants with common interests can exchange open messages.
FORWARDING
Sending an e-mail from your inbox to someone else's address.
FILE TRANSFER PROTOCOL (FTP)
This is transferring your files from your computer to your website. Usually you have to use some kind of program to do it. SmartFTP is a free FTP program.
G
GATEWAY
Hardware or software which transfers and translates data between different InternetProtocols (such as different email formats). Also used to describe sites or services which give people easier entry to particular areas of the Net or the Internet itself.
GIVE AWAY RIGHTS
These are the rights you get to give away the product for free.
GURU
An authority figure in his/her particular field whose opinion is much sought after. These people usually know what they are talking about.
H
HACKER
Also known as a "Cracker", a Hacker is a person who breaks into a site through a computer's security.
HIT
A hit occurs each time someone's Browser connects with any part of a web site. If someone goes to 3 different pages and then returns to a page they've already seen, that is 4 hits.
HOME PAGE
The web page which your browser shows when you open it to start surfing. Also refers to the main page of a web site which is reached by typing in the site's domain name.
HOSTING
A place online that holds all of your documents for your websites, it also gives you bandwidth, an amount of space that you can use, and database accounts.
HTML
How most websites are written to some degree. This is the kind of code that you use to install different kinds of counters, buttons, banners, and some text.
HYPERTEXT TRANSFER PROTOCOL (HTTP)
This protocol rules how computers communicate over the Internet, using an http client program on one machine and an http server program in the other.
HYPERTEXT
Text on a web page that links the user to another web page. The hypertext, or links will usually be a different color than the other text on the page and also usually underlined.
I
IM
Internet Marketing acronym. Marketing products online to make money.
IMPRESSIONS
This is the number of times your link appears on another site. This is used in adwords often to show how many times your ads are displayed.
INBOUND LINK
This is a link that directs traffic to your site.
IP NUMBER
A number with 4 sections separated by dots which signifies the unique location of a system on the Internet. With the growth of the Net, shared IP addresses are now used by Internet Service Providers for some of the domains which they host.
INTEGRATED SERVICES DIGITAL NETWORK (ISDN)
A method of moving data over normal phone lines at nominal speeds of up to 128,000 bits-per-second though most users get speeds of up to 64,000 bits-per-second. ISDN can connect to many locations, one by one if both systems have ISDN capability.
INTERNET SERVICE PROVIDER (ISP)
This is your connection to the Internet. You use an ISP to connect onto the Internet every time you log on.
J
JAVASCRIPT
Another web page code that is usually shorter and can do more than HTML coding.
Tip: Javascript is good for code that you want short, but Google will not be able to read it as content, when ranking your site.
JOINT VENTURE (JV)
Working with another marketer to make money, you make an agreements and follow through until the end of the agreement term. JV is the acronym for Joint Ventures.
JOINT PHOTOGRAPHIC EXPERTS GROUP (JPEG)
JPEG is a good format for image files with fine details (like photographs).
K
KANGGIE
KANGGIE
A social networking site for Internet Marketers. Visit it at www.kanggie.com
KEYWORD DENSITY
This is a number that shows how many times your keywords are used in a given amount of text.
Tip: Usually a 3-5% is good.
KEYWORD RESEARCH
This is when you are searching for keywords that are searched for often but have few true competing results in search engines.
KEYWORDS
The words, or phrase you are most trying to work with ex: “newbie dictionary” for a given ad, article, site, page, etc. These are the words that people type into the search engine to get results.
L
LANDING PAGE
A page in between your ad or article and your merchant. This is usually a review page of the merchant's products, or a testimonial page for the merchant.
LINK
A link is text or an image on a web page which you click your mouse on. Code associated with the text or graphic will direct you to another location on a different page of that site or even a different site. Text links are usually underlined and a different color to the other text on the page.
LINK EXCHANGE
This is where you exchange your links with other people. They post your link on their site, and you post theirs' on your site.
LIST
In email marketing terms, a database of subscribers who are stored in your auto-responder and who are interested in your market or niche.
M
MAILING LIST
A list of all the people who have freely given you their email address. You can use this list to send out emails of products at any time.
META TAG
A part of your coding in HTML that describes your web page. Often shown in search engine results.
MINI-SITES
Somewhat like landing pages but more information all on one site. You would have 4-5 pages of information about your niche, merchant, or product. This increases the amount of information Google has to scan on your site, which might get you a higher Page Rank.
MODERATOR
On a forum, certain people are given the access to watch over what other people write. If something is breaking the rules a moderator can delete the post or ban the person who wrote the content.
MASTER RESELL RIGHTS (MRR)
These rights are rights you get where normally you can sell the product and the resell rights too. So the person you sell to can also sell it if you choose to let them.
MYSQL
This an online database that comes with your hosting package. It llows you to keep a database through your host of such information as customers logins, the way the like their pages set up, etc.
N
NEWBIES
This word refers to people who are new to something such as Internet marketing.
NEWSLETTER
This is a publication you send out to a list of people. It can be full of information that pertains to the reason they signed up for it.
Tip- This is a where you can promote products to your mailing list.
NETWORK
Two or more computers connected together and probably sharing resources such as printers etc.
NICHE
A group of people who have a particular interest about a certain subject. The group you are promoting to, based on what they search for. An example would be: Internet Marketing Terms for Newbies
Tip-Usually the more focused the niche the better.
O
OPTIN
This is when someone has opted to be a part of your mailing list. Double opt in is when they also have to confirm it through e-mail.
Tip- Double opt in helps you to be sure they have an email that works.
OUTSOURCING
Paying other people to do the work for you. Such as writing your web pages, writing articles, writing ads and sales pages and other things you might find it is easier to pay for than do yourself. Useful outsourcing sites:
http://www.elance.com
http://www.guru.com
http://www.scriptlance.com
http://www.rentacoder.com
OPEN SOURCE SOFTWARE
Software where the developer makes the original source code freely available to anyone that might want to read, use, enhance or change it. Open Source Software is subject to license terms specified by the developer which require that any software based on it must also be made freely available and carry an acknowledgement of the original developer and their license terms.
P
PAYPAL
Enables any individual or business with an email address to securely, easily and quickly send and receive payments online. Supports 190 countries and regions around the world. www.Paypal.com
PAGE LOADS
This is the number of times your page has been loaded. This is a popular way of counting people that visit your site, but is not as good as another way, unique visitor count.
A logarithmic scale based on link equity by google which estimates the importance of web documents.
PAYMENT THRESHOLD
Many sites that pay you commission or flat fees have these, it is when they will not pay you until they owe you a specific amount of money.
PDF
This is a file format used by Adobe. It is the most popular format for e books.
PHP
This is a script language, used mostly on Linux servers or hosting. This script language makes the scripts that allow you to do different things on your site.
PLR
Private Label Rights, this is where you get rights to a product that you can put your own name and links in, sell, modify, break up, unless otherwise stated.
PRIVATE MESSAGE (PM)
These are the little side messages you get in forums. It is an email of sorts to the other person without actually exchanging email addresses.
PAY PER CLICK (PPC)
How much you pay each time someone clicks on your ads, or links, when posting ads through a site that charges to display your ads.
PAY PER LEAD (PPL)
How much you pay each time a lead company generates a lead for you.
PAY PER POST (PPP)
This is a way of getting more posts on your forums. When some forums start out they are very small, and have few visitors and people who contribute to the topics. In order to get more posts the forum owner may pay people to a certain amount to post replies to topics.
PRESS RELEASE
A press release is when you announce to the world the who, what, where, when and why of a topic. Things like What is new, what is going to happen, etc. An example PR site – www.PRWeb.com
PUBLISHERS
These are the people who allow advertisers to put ads and links on their pages, in return for this they are paid.
R
RECIPROCAL LINKS
These are the links that you have to have that go back to directories, among other sites, in return for them putting your link on their site.
REDIRECTING
Redirecting is when you have one site directed to go another site. Usually you do this to to have a shorter url link to a longer one, so there is less to type to get to a site, and less for people to remember to get to the site.
Tip- This is the code of a redirect link:
<head>
<meta HTTP-EQUIV="REFRESH" content="0; url=http://www.whereyouwantthemtogo.com/">
</head>
RESELL RIGHTS
With these rights you can sell the product yourself, but you may not sell the rights to sell it.
RESOURCE (BIO) BOX
When submitting articles you will get a small area of text where you can put in information about you, your product or website.
Tip: The more interesting your bio box, the more likely you are to get click throughs.
RETURN DAYS
As an affiliate the return days are how many days it takes for you to get paid by your merchants or the site you are affiliating through, after the end of the pay period or the actual purchase.
This is a feed of your posts or site information. When someone signs up to get it, each time there is an update on your site they get notified through their reader.
S
SALES COPY
This is the information you have written on your sales page to get visitors to purchase your product.
SALES LETTER
A form you can use to write your sales page, a letter to the customer, describing the product, its benefits, price, testimonials, etc.
SALES PAGE
This is the page that you actually sell your product on. It has the link to the way you accept payment and gives them all the information they need to make an informed decision to purchase.
SCRIPTS
Programming that is installed in your hosting files that allows your information to do specific things. They can make widgets move, count down product quantity, add shopping carts, and more.
SEARCH ENGINE OPTIMIZATION (SEO)
The strategies involved to create a search engine friendly website so that your website would rank well on the search engines when people search for certain keywords. Onpage optimization and Offpage optimization are both required to rank well in the search engines.
SERP
Search Engine Results Page, this is the page that is returned when you type in a search term. It lists all the results for your keyword.
SERVER
The main computers or computer that runs the software for all the computers in the network.
SHARED HOSTING
Everything is hosted on one domain but in separate folders. Other domains direct to the folders of the first domain.
SITE BUILDER
This is a software program that is used to put your ebsite together, it makes it much easier than HTML coding to make your page or site. It can help you to link all your pages together, add images, add text and more.
SOCIAL BOOKMARKING
Social bookmarking is a new way of saving favorites by adding them to a site where others can see them and share theirs. This can be an effective way to get traffic.
SOCIAL NETWORKING SITES
Sites like MySpace, Friendster and Facebook.
SPAMMING
Emailing people unsolicited email is called spamming. Another form of spamming is when you post links on a forum purely with the intent to sell something. This is frowned upon in many forums.
SQUEEZE PAGE
With this type of page you are trying to squeeze the person's email address out of them. You can offer a freebie, discount, etc to get them to opt in to your list. Here’s an example: www.calvinwoon.com/7killertraffictactics.html
SUBDOMAINS
These are extra names on your domain, they are folders. In my domain withtips.com a sub domain of fat loss would be fatloss.withtips.com which redirects to withtips.com/fatloss/
T
TEMPLATE
A template is a set of files already with images, and headers for a website or an ad, all you have to do is fill in the blanks, usually with your own text.
TRACKING CODE
This is a way many affiliate programs work, they put your tracking code into a link, and when there are purchases through that link you get paid.
TRAFFIC
This is getting people to visit your site, driving traffic is actively finding ways to get more visitors. Many times more visitors mean more sales. Recommended traffic course: Click here
TURNKEY SITES
These are sites that are all set up for you. All the text, images, tables, headers, and links are all set up. You might have to add your own tracking code to the links, but other than that it is ready to go. You just need to get traffic.
U
UNIQUE VISITORS
This tool tells you how many unique IPs have been to your site. The IP is their Internet address of sorts, and you can pick how often each unique visitor is counted, by minutes.
UPLOAD
The process of transferring information from your computer to another computer or a web site through the Internet.
URI
Uniform Resource Identifier. An address for a resource on the Internet. Common URI ‘scvhemes include http, telnet, and news.
URL
Uniform Resource Locator. It's the address of each web site. It usually begins with "http://"
Very similar to URI which replaced URL in technical specifications.
V
VIRAL MARKETING
This sort of marketing is where it is based on sharing the information you get, forwarding to friends, sharing websites, and other ways of getting the information to more and more people fast and free.
VIRUS
Program which can infect your computer like a medical virus might infect and damage your body. Always use an anti-virus program, keep it updated and you’re your entire computer as well as any disks or CD Roms and programs (especially games and other interactive software such as chat programs) which you intend to use on it .
VOIP
Voice Over Internet Protocol. A specification and programs which can be used for making phone calls over the Internet.
Costs for VOIP calls are currently much lower than for regular telephone calls. The IP networks are packet-switched which permits new ways of managing connections and very efficient use of network resources.
VPN
Virtual Private Network. A network which used the Internet to transfer data in encrypted form, maintaining the privacy of the network.
W
WEB 2.0
A term often applied to the ongoing technological change on websites that serve high-technology web-based applications to the end user. Web 2.0 sites are generally site’s where users are able to submit and control content e.g. – YouTube.com. Discover Web 2.0 tactics here…
WHOIS
This site will show you who the owner of a domain is, where it is hosted, and information on contacting the owner. http://www.networksolutions.com/whois/index.jsp
WORDPRESS
A popular site and script that is used for blogging. This site is different though in that it allows you to add pages to your blog as well as posts. http://www.wordpress.org
WARRIOR SPECIAL OFFER (WSO)
WSOs are special offers offered by warriors on the Warrior Forum. By default, WSOs are required to be better deals than what is offered to the general public online. Hence there are usually good buys that you can find from time to time. Alternatively you can target a large internet marketing group merely by posting a WSO, it costs $20 to post a WSO.
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