MDA Upper Management “Rap”

Happened to chance upon this Youtube Rap Video of Singapore’s Upper Management of MDA. The Media Development Authority (MDA) has been created to focus on and develop the media industry, putting Singapore at the forefront of the media age. The MDA was formed by the merger of the Singapore Broadcasting Authority, the Films and Publications Department, and the Singapore Film Commission (SFC), on 1 Jan 2003.

I have absolutely no idea what was the motivation/purpose for the creation of this video though. Team morale building for lower management and lesser beings to laugh over? Singapore is known for its “rigid” and utilitarian approach to implementing policies. And perhaps the MDA wanted to portray themselves as a governmental agency that is different and creative. While the dancing and rapping efforts of these upper management were commendable, it really seems like they were trying too hard. Were there no other alternatives? Does this happen in your part of the world too?

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