Comments on: It’s Your Positioning Strategy, Stupid – Part 3

By: Chuck McKay

Chuck McKay — Thu, 13 Dec 2007 13:00:30 +0000

One of the easiest ways to be unique is to specialize by serving a narrow segment of the available customer base.

Don’t be an accountant, be an accountant who specializes in the motion picture industry. Don’t be a travel agent, be a travel agent who specializes in trips to Cancun.

As you’ve pointed out, specialists are automatically more credible.

By: Dan Schawbel

Dan Schawbel — Mon, 20 Aug 2007 19:28:35 +0000

You should develop content to match your brand and then communicate it to your audience. The message should be compelling, short, concise and consumable.

By: Alvin Huang

Alvin Huang — Fri, 17 Aug 2007 19:05:51 +0000

Hi Andrew,

Thank you for the comment. Yes Jay Abraham is definitely a Giant in his field and knows his stuff very well. Alot of well known people have attended his pricey seminars and have only praises to sing of him.

All the best finding that missing “uniqueness”. =)

Regards,
Alvin Huang

By: Andrew Choong

Andrew Choong — Fri, 17 Aug 2007 08:40:19 +0000

Hi Alvin,

This is a interesting post you have here. I especially like the part from Jay Abrahams. USP.
I always have this problem of thinking of a unique proposition, especially in terms of the business direction.

I shall try the pen and paper technique to find that missing “uniqueness”.